Built from 20 years of deal coaching, PGS delivers real-time sales guidance and closes the execution gap left by traditional sales training events. Imagine a sustained effort for every rep, on every deal at every sales stage, 24/7 for the same investment as a two day training event.
Chicago, IL — 7/7/25 — Close Strong today announced the public launch of Precision Guided Selling (PGS), the first AI-native Sales Execution Methodology designed to turn strategy into deal-by-deal execution. Unlike traditional sales methodologies built for classroom training and static content, PGS is a live system that guides reps in real time based on the deal they’re working on, the competition they’re facing, and the company’s strategic priorities.
PGS is the result of two decades of hands-on sales deal coaching and was developed in response to feedback from over 65 enterprise sales and revenue leaders. Despite U.S. companies spending more than $26 billion annually on sales training, most continue to struggle with qualification, multithreading, competitive positioning, and value-based negotiation.
“Sales methodology hasn’t evolved in 20 years. We didn’t want to repackage the old playbooks — we built a system that actually drives execution,” said Brian Dietmeyer, CEO of Close Strong. “PGS guides reps in real-time — applying your strategy to the exact deal they’re working. Not training. Execution.”
At the core of the platform is a custom-configured Strategy Center, powered by AI and tailored to each customer’s product, market, competitors, and internal selling motions. Reps receive intelligent deal guidance — including discovery questions, close plans, and commercial term alignment — aligned to the customer’s GTM strategy. Managers get instant visibility into deal health, competitive risk, and qualification strength, and receive pre-coached deal summaries to scale coaching impact.
Precision Guided Selling can also assist in helping "land" any investments made in upstream methodologies.
Key Differentiators:
First AI-native execution methodology (not bolt-on tech)
Built on 20 years of real deal coaching data
Real-time guidance aligned to your strategy and approval process
Tracks execution across pipeline — from qualification to close
PGS is now available for enterprise B2B sales teams.
To learn more or request a demo, visit www.closestrong.ai or listen to the launch podcast at: https://closemode.media/episode/introducing-the-1st-ai-native-sales-execution-methodology-wjim-dickie
About Close Strong
Close Strong is reinventing sales enablement by turning methodology into execution. With Precision Guided Selling, Close Strong delivers AI-powered deal guidance that helps sellers compete, win, and execute their company’s strategy one deal at a time. www.closestrong.ai