Discover why it's a bad move to diss the competition in sales conversations. Get a fresh perspective on the power of acknowledging a competitor's strengths and learn why credibility in sales is key. It's not just about your product or service - it's about creating an honest and trustworthy relationship with prospects. Dive into the dos and don'ts of competitive enablement. You might be surprised at how much respect you gain by giving props where they're due! #Shorts