In this episode of our strategic negotiation series, we dive into the important steps of signaling and validating. Join hosts Brian Dietmeyer and Dan Sanchez as they discuss how to use this process to align with reality and gather real data for negotiations. Discover how signal and validate can put meat on the bones of your estimated deals, ensuring a more strategic approach. Listen in as Brian shares a real-life example and explains how to use questions to guide the decision-making process and broaden the discussion beyond just price. Don't miss this insightful episode on creating value and leading the conversation in negotiations. Stay tuned for the next episode as we continue our series on strategic negotiation!
