Welcome back to Close Mode, the podcast where we delve into all things sales and sales enablement. In today's episode, host Brian Dietmeyer interviews Allysa Plekavic, Head of Global Sales Enablement at Check Point Technologies. They discuss the challenges and shortcomings of sales training, particularly the lack of emphasis on what happens after the training is over. With American companies spending billions of dollars on sales training each year, it's crucial to ensure that the training translates into practical application and results. Allysa sheds light on the importance of customizing and contextualizing training to specific business needs, as well as the role of frontline sales managers in driving adoption. Tune in to gain valuable insights into how organizations can bridge the gap between skill acquisition and application, and achieve tangible outcomes from their sales training investments.
