Beyond Price: Discover the Hidden Tactics of Successful Negotiators

Strategic negotiation. It’s more than a bag of cheap tricks to sucker your buyer into paying more (or minimizing discounts). It’s a strategic process that starts from the beginning.

Here's a little secret from my playbook on strategic negotiation. Estimation isn't just crunching numbers; it's like reading a thrilling mystery novel, but you're the detective and the author!

Understanding 'Plan B' (or C or D): What's the alternative for your client or opponent? Is it your competitor, a DIY project, or maybe a Netflix binge instead of dealing with the problem? Knowing this is half the battle won!
It's More Than Just Dollars and Cents: Think beyond price. Consider terms like contract lengths, volumes, and who gets the last piece of pizza at the negotiation table. Okay, maybe not the last one, but you get the gist.
Timing Is Everything (Like in Comedy and Negotiations): Start your estimation process early. Don't wait for the final act. The earlier you start, the better the punchline.
Scale Your Strategy: If it's a small deal, a napkin plan might do. For the big leagues, you might need a full-blown Hollywood script!

The Crystal Ball Says...

The aim is to make your client feel like they've hit the jackpot by choosing you. It's not just about your offer, but how you make them see the pot of gold at the end of the rainbow (with less risk of rain).

So, let's not just walk into negotiations. Let's sashay in with confidence, a bit of humor, and a well-prepped strategy.

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